Privacy Policy

1. Introduction

This Privacy Policy describes how AethrLabs, LLC ("Company," "we," "us," or "our") collects, uses, and shares information in connection with the Palora platform ("Service"), available at palora.io and platform.palora.io.

Palora is an AI-powered STEM study companion for GCSE, IGCSE, AS, A2 and A Level students. The Service is not affiliated with any exam board, including AQA, Cambridge International (CIE), Edexcel, or any government education body.

2. Information We Collect

Account Information

When you create an account, we collect your name, email address, and authentication credentials. Account authentication is managed through Clerk.

Usage Data

We automatically collect information about how you use the Service, including pages visited, quiz scores, study progress, topics accessed, and time spent on lessons.

Payment Information

Payment processing is handled by Stripe. We do not store your credit card details on our servers. Stripe's use of your data is governed by their privacy policy.

AI Interactions

When you use our AI-powered study features, your questions and interactions are processed to provide personalised explanations and study assistance.

Technical Data

We collect device type, browser information, IP address, and basic analytics data through Vercel Analytics.

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve the Service
• Personalise your learning experience based on your exam board, subjects, and progress
• Process payments and manage subscriptions
• Send transactional emails (account verification, password resets, subscription updates)
• Analyse usage patterns to improve our content and features
• Respond to support requests
• Comply with legal obligations

4. Information Sharing

We do not sell your personal information. We share data only with the following service providers who assist in operating the Service:

• Clerk — Authentication and user management
• Stripe — Payment processing
• Vercel — Hosting and analytics
• Neon — Database hosting

We may also disclose information when required by law, to protect our rights, or in connection with a business transfer or acquisition.

5. Data Retention

We retain your account data for as long as your account is active. If you delete your account, we will anonymise or delete your personal data within 30 days, except where we are required by law to retain certain information.

6. Security

We implement industry-standard security measures including encryption in transit (TLS), encrypted database connections, and secure authentication through Clerk. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

7. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you
• Correct inaccurate data
• Request deletion of your data
• Restrict or object to processing
• Request data portability

To exercise any of these rights, contact us at hello@aethrlabs.ai.

8. Cookies & Tracking

We use essential cookies only, required for authentication and core functionality. We use Vercel Analytics for basic usage metrics, which does not collect personal data. We do not use advertising trackers.

9. Children's Privacy

The Service is not directed to children under 16 years of age. If we become aware that we have collected personal data from a child under 16, we will take steps to delete that information promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of changes by posting the updated policy on this page and updating the "Last Updated" date. Continued use of the Service after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy, contact us at:

AethrLabs, LLC
131 Continental Dr, Suite 305, Newark, DE 19713
Email: hello@aethrlabs.ai
Phone: (302) 407-0915